Are You Listening Yet? 107.3 Boom!

Are you listening yet?? You should be...

Anatomy of a radio station format change
Published: Sunday, February 7, 2010 / By John Benson

Over the past two decades, the radio market has become a very corporate place, featuring three players — Clear Channel, CBS and Radio One — battling for dominance.

And there’s not much room for the little guy.

There is at least one local entity — Elyria Lorain Broadcasting, which is owned by Lorain County Printing and Publishing — that has not just eked out a living but thrived, thanks to smooth jazz station The Wave WNWV-FM 107.3.

After years of success, however, late last month ownership pulled the plug on the niche format in favor of a brand-new adult album alternative (AAA) station, which finds “Rocco” Ric Bennett, erstwhile WMMS-FM 100.7 disc jockey and WENZ-FM 107.9 program director/disc jockey, resurfacing as the visionary of the new direction.

[From Anatomy of a radio station format change - The News-Herald Life : Breaking news coverage for Northern Ohio]